What type of control involves taking preventative measures before a business activity is performed?

The correct answer is feedforward control because it focuses on preventing problems before they occur by implementing measures and strategies in advance of business activities. This type of control is proactive, allowing organizations to foresee potential issues and address them before they impact performance. By analyzing potential risks and establishing guidelines or practices in place beforehand, businesses can enhance their operational efficiency and reduce the likelihood of setbacks.

In contrast to feedforward control, feedback control is utilized after an activity has taken place, analyzing the results to make future improvements. Concurrent control operates during the activity, allowing for adjustments in real time. Reaction control typically involves addressing issues after they arise, rather than preventing them proactively. The distinction lies in the timing and intention of the control processes, with feedforward control being uniquely focused on preemptive action.