What is a potential consequence of high consumer complaints?

High consumer complaints signal underlying issues with a product or service, indicating that customers are dissatisfied. This can lead businesses to implement increased quality assurance measures as a direct response to address and rectify these complaints. By enhancing quality assurance, companies aim to identify and resolve the problems that lead to customer dissatisfaction, ultimately improving their offerings and enhancing customer satisfaction over time.

In contrast, the other outcomes do not logically result from high consumer complaints. Increased customer satisfaction is not likely to occur if complaints are frequent; lowering production costs typically involves methods that might compromise quality, which would not be an appropriate response to complaints; and while higher administrative expenses might occur in response to handling complaints, it does not directly address the improvement of product or service quality. Therefore, focusing on quality assurance measures is the most effective strategy for companies facing high consumer complaints.