What does a trademark aim to protect?

A trademark aims to protect the integrity of a business's logo by distinguishing it from the products or services of other businesses. This protection helps to ensure that consumers can identify the source of goods and services, reducing the likelihood of confusion in the marketplace. By safeguarding its logo and other distinctive features (like brand names and slogans), a business can maintain its reputation and brand identity. Trademarks also hold significant value as they can enhance brand loyalty and represent the goodwill associated with the business.

The other options address different aspects of business operations that are not directly related to trademark protection. For example, working conditions of employees are typically governed by labor laws rather than trademark law, while pricing strategies and financial stability pertain more to business management and economics. These areas, while crucial to a company’s success, do not fall under the scope of trademark protection, which is specifically focused on the branding elements that identify the company’s products or services.